About us​

We help ambitious agency founders achieve their goals, using real-world agency experience to guide and support them on their journey.

We specialise in the unique challenges presented by growth, helping to pre-empt the organisational and management problems that come with it. This frees founders up to focus their attention on what really matters: doing great client work and winning more new business.

Our unique approach combines direct experience of leading a rapidly-growing agency with in-depth knowledge of organisational development and psychology.

Paul Muggeridge-Breene​

Paul is CEO of Thrive and an experienced agency advisor. Previously, he co-founded and grew an agency to 70 team members and £5m turnover in eight years, before exiting via an Employee Ownership Trust. He’s also a former international journalist, an ICF-certified coach, a qualified accountant (MAAT) and a member of the British Psychological Society (GMBPsS).

Paul’s experience, combined with specialist training, means he brings a unique skillset as an agency advisor, including deep commercial and financial knowledge, an intuitive understanding of what drives and what blocks employees, an innate ability to optimise team structures and workflows and a mastery of how to inspire and lead lasting change.

“Paul has been exceptional. His advice is well thought through, clear and focused. He has helped me to navigate a very complex situation and to stay focused on actions that drive positive outcomes. He is a pleasure to work with and I would highly recommend Paul to any founder who is looking for an advisor and accountability partner.”
Thrive client
“Paul from Thrive has been an invaluable asset to our business – his contributions have been nothing short of magical. His profound knowledge, skills, and strategic insights have illuminated our path and provided us with the guidance and confidence needed to navigate the complexities of financial and business planning. We couldn’t have asked for a more dedicated and capable partner.”
Thrive client
“Working with Paul has been transformative for our agency. He has notably helped us organize our back office so that we resemble a grown-up agency with proper financials. Paul is competent, organized, thorough, patient, and kind. He’s been an educator, mentor, and, occasionally, taskmaster. We plan on working with him for many years to come and would highly recommend him to other agencies.”
Thrive client
“We began with Paul’s full business review a few months ago and we still go back to his findings – almost daily. We got a lot from his analysis and long-term plan for growth, which we’re now implementing. Paul’s ongoing work with us is consultative and nuanced – he’s like an additional director (does ‘fifth Beatle’ sound bad?) and sits in on board meetings and other vital work. A great listener, with a genuine stake in our success, I’d recommend anyone engage with Paul, and find out for yourself.”
Thrive client

Get in touch​

Call or email us if you’d like to discuss how we can help you.

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