{"id":3096,"date":"2025-07-01T18:33:00","date_gmt":"2025-07-01T18:33:00","guid":{"rendered":"https:\/\/gothrive.uk\/?p=3096"},"modified":"2026-03-31T13:04:27","modified_gmt":"2026-03-31T13:04:27","slug":"agency-finances-scenario-planning","status":"publish","type":"post","link":"https:\/\/gothrive.uk\/index.php\/2025\/07\/01\/agency-finances-scenario-planning\/","title":{"rendered":"How financial scenario planning puts you back in control of your agency\u00a0"},"content":{"rendered":"\n
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<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

How financial scenario planning puts you back in control of your agency<\/strong><\/h2><\/div>\n\n\n\n
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Updated 1st July 2025 – by Paul Muggeridge-Breene,<\/a> Thrive CEO<\/em><\/p><\/div>\n\n\n\n

<\/p>\n\n\n\n

Exploring future scenarios is one of the best ways of feeling in control of your agency\u2019s finances<\/a>. Seeing the impact different events would have on your revenue and profitability reduces uncertainty and allows you to develop robust plans to manage them.<\/p>\n\n\n\n

For example, what would you need to do if you won a big new client later in your financial year? Or lost an existing client? Both situations can be challenging in different ways, and giving each some thought ahead of time can help to minimise disruption.<\/p>\n\n\n\n

A word of warning around scenario planning – be careful how pessimistic or optimistic you are in your scenarios. You\u2019re aiming to understand the impact of the most likely range of potential outcomes, not the literal worst or best possible cases. Go too far in either direction and you\u2019ll just be increasing your anxiety for no benefit.<\/p>\n\n\n\n

Now here\u2019s how to plan your scenarios:<\/p>\n\n\n\n

1) Start with your dashboard<\/strong><\/p>\n\n\n\n

I\u2019ve written previously about creating a financial dashboard<\/a> to track your agency\u2019s performance. You want to create your scenarios within this dashboard. As ever, there are lots of different ways of doing this. The easiest is to just manually adjust the numbers in the forecast section of your dashboard. You might want to do this in a duplicated tab, so that your main dashboard remains unchanged. You could even create a different tab per scenario so that you can easily compare them.<\/p>\n\n\n\n

2) Adjust your revenue<\/strong><\/p>\n\n\n\n

The first adjustment to make is to your revenue. What happens to this in your scenario? Make adjustments either up or down, based on the event you want to plan. If you\u2019re keen to see the impact of a big new client win, add revenue to the relevant future months in the income section of your dashboard. Do the opposite if you\u2019re exploring the loss of a key contract. If your dashboard is set up properly, you should immediately be able to see the impact in your profit and margin figures.<\/p>\n\n\n\n

3) Adjust your outgoings<\/strong><\/p>\n\n\n\n

Now you want to adjust your outgoings based on what\u2019s happening in your scenario. A big client win might lead to some new hires or additional contractor costs. Or you might want to just see the impact of recruiting a new senior leader to support you as you grow your agency. Just adjust the relevant costs in your tracker accordingly (not forgetting to include things like national insurance and pension contributions where applicable). <\/p>\n\n\n\n

4) Make your plans<\/strong><\/p>\n\n\n\n

Once your scenario is ready, with all changes made to revenue and outgoings, you can review the resulting numbers and key metrics and start thinking about how you\u2019d manage the situation. Be sure to look at the impact on each month of your forecast as well as the whole financial year. If the changes you\u2019ve made in your scenario mean you\u2019d be making a loss for a number of months at the end of your financial year, it\u2019s possible the overall year profit and margin figures might still look relatively OK. But the month-by-month figures will tell you what you need to know.<\/p>\n\n\n\n

Once you\u2019ve planned a few different scenarios and are comfortable with the process, it\u2019ll be one of your most important tools for feeling in control of your finances and confident in managing your agency.<\/p>\n\n\n\n

Our\u00a0financial dashboard tool Pulse<\/a> has been designed specifically for agencies, to provide founders with confidence and clarity, and to help make key business decisions<\/em>.<\/p>\n\n\n\n

Paul Muggeridge-Breene<\/em><\/a> is an exited agency founder, qualified accountant, certified coach, former international journalist and a member of the British Psychological Society. Please get in touch<\/a> if you\u2019d like to discuss how Thrive can help you.<\/em><\/em><\/em><\/p>\n\n\n\n

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READ MORE<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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