{"id":3065,"date":"2025-07-22T10:50:00","date_gmt":"2025-07-22T10:50:00","guid":{"rendered":"https:\/\/gothrive.uk\/?p=3065"},"modified":"2026-03-31T13:03:56","modified_gmt":"2026-03-31T13:03:56","slug":"take-control-agency-finances","status":"publish","type":"post","link":"https:\/\/gothrive.uk\/index.php\/2025\/07\/22\/take-control-agency-finances\/","title":{"rendered":"How to take control of your agency\u2019s finances"},"content":{"rendered":"\n
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How to take control of your agency\u2019s finances<\/strong><\/strong><\/h2><\/div>\n\n\n\n
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Updated 22nd July 2025 – by Paul Muggeridge-Breene,<\/a> Thrive CEO<\/em><\/p><\/div>\n\n\n\n

<\/p>\n\n\n\n

Do you feel in control of your agency\u2019s finances?<\/p>\n\n\n\n

I\u2019m always struck by how many of the founders I speak to answer \u201cno\u201d to this question.<\/p>\n\n\n\n

There are dozens of reasons why it\u2019s important to have a firm grip on finances, but they ultimately boil down to one critical thing.<\/p>\n\n\n\n

Confidence.<\/p>\n\n\n\n

Running an agency is hard. You have to make dozens of decisions every day, and this can be incredibly stressful if you\u2019re not feeling confident about the state of your agency\u2019s finances. Can you afford to invest in a new role or tool? What will your margin be if you give a star team member a pay rise? Do you need to reduce your outgoings to avoid running out of cash?<\/p>\n\n\n\n

Having your finances under control means you can confidently make these sorts of decisions with the best information available. Here\u2019s where to start:<\/p>\n\n\n\n

1) Create a dashboard<\/strong><\/p>\n\n\n\n

You need a simple dashboard that provides an overview of your agency\u2019s performance. Use a spreadsheet with the months of your financial year along the top and categories down the first column – eg revenue, pass-through costs, income, costs of sale, overheads, operating profit etc. Add the relevant numbers into each month as your year progresses. Be sure to recognise revenue based on the work carried out in each month, not when the invoice is sent or paid.<\/p>\n\n\n\n

Read more on creating a dashboard here<\/a>.<\/em><\/p>\n\n\n\n

2) Create a forecast<\/strong><\/p>\n\n\n\n

Being able to explore what the future may look like is one of the best ways to increase your confidence and feel in control. Develop your dashboard to include a forecast for future months in your financial year. Numbers should be based on your best estimate – what\u2019s the most likely outcome? You\u2019ll need to use your judgement throughout. Include your weighted pipeline and any entirely new business you expect to win. Don\u2019t forget to include any additional outgoings you\u2019re likely to see, too.<\/p>\n\n\n\n

Read more on creating a forecast here<\/a>.<\/em><\/p>\n\n\n\n

3) Plan scenarios<\/strong><\/p>\n\n\n\n

You can use your forecast tracker to explore different future scenarios, see what impact they would have and develop plans to manage them. For example, what happens if you win a big potential job later in the year? Or lose an existing client? Just adjust the revenue numbers in your tracker to start the process. Don\u2019t forget to increase or decrease your costs of sale and overheads accordingly, too.<\/p>\n\n\n\n

Read more on scenario planning here<\/a>.<\/em><\/p>\n\n\n\n

4) Forecast your cashflow<\/strong><\/p>\n\n\n\n

Knowing what your bank balance will look like over the next few months and avoiding cashflow issues are some of the best ways of increasing your confidence. You can use plugins to your finance software (eg Float for Xero) to create a cashflow forecast, or just use a spreadsheet. Be sure to include invoice payments when the money is most likely to land in your bank account. And don\u2019t forget to include all outgoings, including any tax payments due.<\/p>\n\n\n\n

Read more on cashflow forecasting here<\/a>.<\/em><\/p>\n\n\n\n

You don\u2019t have to do all of this at once – just take it step by step. Each thing you do will help you feel more in control of your finances, and more confident making the decisions that shape the future of your agency.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Our\u00a0financial dashboard tool Pulse<\/a> has been designed specifically for agencies, to provide founders with confidence and clarity, and to help make key business decisions<\/em>.<\/p>\n\n\n\n

Paul Muggeridge-Breene<\/em><\/a> is an exited agency founder, qualified accountant, certified coach, former international journalist and a member of the British Psychological Society. Please get in touch<\/a> if you\u2019d like to discuss how Thrive can help you.<\/em><\/em><\/p>\n\n\n\n

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READ MORE<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Having a firm grip of your agency’s finances means you can confidently make decisions with the best information 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