{"id":2900,"date":"2023-09-12T06:44:45","date_gmt":"2023-09-12T06:44:45","guid":{"rendered":"https:\/\/gothrive.uk\/?p=2900"},"modified":"2023-09-13T05:53:47","modified_gmt":"2023-09-13T05:53:47","slug":"structure-second-critical-hurdle-agency-growth","status":"publish","type":"post","link":"https:\/\/gothrive.uk\/index.php\/2023\/09\/12\/structure-second-critical-hurdle-agency-growth\/","title":{"rendered":"Passing \u00a32 million – why structure is the second critical agency growth hurdle"},"content":{"rendered":"\n
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Passing \u00a32m: Why structure is the second critical agency growth hurdle<\/strong><\/h2><\/div>\n\n\n\n
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12th September 2023 – by Paul Muggeridge-Breene,<\/a> Thrive CEO<\/em><\/p><\/div>\n\n\n\n

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You may have thought your journey as an agency leader would be smooth sailing once you\u2019d passed the \u00a31 million income mark. You did the hard work of letting go (largely!) to clear the first critical hurdle<\/a> of agency growth, and you\u2019re well on your way to \u00a32 million.<\/p>\n\n\n\n

But, of course, growing an agency is never straightforward nor easy. You\u2019re about to face the second critical hurdle along the way to \u00a35 million<\/a>, and it\u2019s just as tricky to clear as the first one. In fact, I know agency leaders who say this is the hardest of all.<\/p>\n\n\n\n

The challenge<\/strong><\/p>\n\n\n\n

As you approach \u00a32 million income, the key issue you face is that your agency\u2019s structure and workflows are no longer fit for purpose. There\u2019s just too much work coming in for the existing workflows to handle – so work is getting lost and deadlines are being missed. It\u2019s stressful for your team and, critically, clients are becoming unhappy as the quality of the service they\u2019ve been used to receiving is declining.<\/p>\n\n\n\n

As well as being stressed by these workflow issues, your employees are also becoming confused by the agency\u2019s organisational structure. There\u2019s almost certainly a lack of clarity around who\u2019s supposed to do what around the business, and clever solutions which worked well during the start-up phase – things like highly multiskilled roles and people working across a range of functions – are now creating uncertainty instead. Tasks and responsibilities are either being duplicated or falling between the cracks, and there may be growing friction and conflict between employees.<\/p>\n\n\n\n

The solution<\/strong><\/p>\n\n\n\n

To clear this hurdle, you need to determine the optimum structure and workflows for your agency. And then, just as importantly, you need to implement them. As with the first hurdle, this may sound simple, but it really isn\u2019t. It\u2019s another significant piece of work that you and your team should devote sufficient time and energy to.<\/p>\n\n\n\n

The key here is to aim to create something that will work well into the future, as well as solving the problems of today. Imagining your agency double the size it is now will help with this.<\/p>\n\n\n\n

Every agency is different, but your plan of action should look something like this:<\/p>\n\n\n\n